Search Engine Land is one of the world’s most respected search marketing authorities, so when they announced last year that they were launching an award ceremony to #celebratesearch, AOD jumped on the opportunity to be part of the event. Last year we applied and were nominated as one of three international finalists for the Pay
With nearly 9000 snaps being taken every second by over 100 million active Snapchat users each day, social media authorities and marketing news outlets are all coming to the same conclusion: Snapchat is a powerful platform to connect users to branded content.
Despite the fact that the majority of Snapchat users never use the platform to
Big news for AOD Marketing: Our web marketing agency has been nominated as finalists at the 2015 Landy Awards presented by Search Engine Land for our work with Insertech Angus. The Landy Awards – featured at SMX East – recognize individuals and agencies for demonstrating outstanding work within organic and paid search marketing campaigns. AOD
With NBC’s The Blacklist returning for Season 3 this Fall you may be thinking about watching TV instead of marketing your content. This is a no-no, but I wouldn’t add this activity to my content marketing blacklist that I’m about to unveil because hey let’s face it, that show rocks and YOU dear marketer deserve
Content marketing professionals, journalists and storytellers alike often rely on rich images and graphics to communicate with readers. These images have to be either created uniquely by the author [or contracted] for that piece of content or the image content should be creative commons (cc) licensed. In some circumstances the author may be granted exclusive permission from a
Earlier this week NewsCred released an article titled 10 Ideas for Getting More User-Generated Content (UGC). If you don’t already have an active community/audience for your brand you may have a hard time mining that content for material you can use within your own marketing channels or asking your non-audience to submit content. For this
The TripleLift 2015 State of Native Advertising reported that consumers are twice as likely to say they don’t care about content that is an advertisement as long as it’s engaging. TripleLift also reported that 85% of users were visually engaged with mobile native advertisements. Consumers are getting so comfortable with native advertising that there is
In lieu of a recent announcement made on Google’s Webmaster blog website owners and marketers are freaking out. Blogs from here to Borneo are abuzz with what’s new in the world of mobile marketing and what to do about it. Here at AOD, we can’t ignore these types of major industry updates and at the same
I read two particularly entertaining posts about industry buzzwords, like “Social Reach,” that are used too often. I’m talking about this post that was brilliant and this one that had me laughing long after I closed the tab. I couldn’t agree more with the sentiments of these buzzword-bashing posts (particular hater-emphasis on “game-changing,” “360-degree” and
Well we did it. We navigated through the not-so-obvious topic of native advertising yesterday at #SEMPOMtl. The event was held at Google’s Montreal office and was hosted by yours truly in addition to having a solid lineup of presenters and panelists.
To give you an idea of what you missed, let’s recap:
AOD’s Co-Founder, Augustin Vazquez-Levi kicked