On February 7th, Nectarios Economakis wrote a LinkedIn opinion piece called “Nothing is Wrong with Canadian Retail (yet)” that resonates with my recent feelings about Quebec’s retail economy and the state of e-commerce in the great white north. His article followed Target’s announcement to shut down their Canadian stores shortly after opening them – an
With Panda now fully integrated into the Google algorithm, marketers and webmasters are now facing a New Search Order. Since February of 2011, there’ve been 25 Panda updates, and while it’s still not clear exactly how much weight different search engine ranking factors now carry, a few things seem clear:
links from low quality site are
As a marketing channel, social media gets a lot more attention than other digital channels. After all, it’s sexy, evolves at a fast-pace and is what keeps us connected to so many of our friends, families and colleagues.
Social media, however, has limitations as a marketing channel because as much as it allows us to engage
When John Wanamaker said “Half my advertising is wasted, I just don’t know which half,” he could’ve just as easily been talking about social media. Social media offers brands a chance to engage consumers on a level unlike any other medium because it allows consumers to engage brands back.
It’s not always easy, however, to quantify
About a year ago Jeff Hammerbacher left Facebook because “The best minds of my generation are thinking about how to make people click ads, that sucks.”
Today it seems that those “best minds” didn’t really do a good job of increasing clickability. Much of this may be due to the superficial and simplistic Analysis tools that Facebook offers page admins and advertisers.
The Panda update has produced some good, some bad, and some downright ugly – this is a story of ugly, in the form of 1990’s era style content scraping/remashing, and old-school poor-man’s cloaking, which together have produced Google SERPs that look like they’re from a ’99 Altavista query. Let us start by saying we do
Following 2 years at Facebook, Jeff Hammerbacher left saying “The best minds of my generation are thinking about how to make people click ads, that sucks.”
I think Mr Hammerbacher is being oversimplistic. This was probably taken out of context to “explain” the reason he is leaving Facebook, which is likely to be more
My last post raised a debate about Omniture, its complex installation, and the fact that most companies that use it are being left behind.
But this blog is not about hating Omniture and praising any other tool. This blog is about Adapting. The real world of Web Marketing does not accept excuses. Either you get your skills working in your company or you Die. Its that simple. Here is Part 2 of “The Good The Bad and The Useless.”
GA rocks, but there is a particular report that really bugs me…
Ok, I’ve had it. Too many Multi-National companies that I have consulted for use Omniture. That “extremely expensive enterprise edition” of Web Analytics that only Fortune 500 companies can afford to pay for… and ironically, also afford to be held back by.
Omniture… my old friend, your old argument that I don’t quite understand your capabilities will not work. As a professional web analyst, and having consulted on some of the biggest North American websites, Oggy is calling you out on your bullshit.
Digg.com announced today that the Diggbar was going to have some changes here. Should this appease publishers and Webmasters?