Managing On-Page SEO is the first installment of our SEO 101 for SMBs series. The series will discuss several SEO techniques that any bootstrapping entrepreneur can employ to get the most out of Google. Search engine optimization, or SEO, can be difficult to fully understand. Search engine algorithms – how search engines like Google and [...]
Aligning Social Media with SEO
As a marketing channel, social media gets a lot more attention than other digital channels. After all, it’s sexy, evolves at a fast-pace and is what keeps us connected to so many of our friends, families and colleagues. Social media, however, has limitations as a marketing channel because as much as it allows us to [...]
Tracking and Measuring Social Media Success
When John Wanamaker said “Half my advertising is wasted, I just don’t know which half,” he could’ve just as easily been talking about social media. Social media offers brands a chance to engage consumers on a level unlike any other medium because it allows consumers to engage brands back. It’s not always easy, however, to [...]
Are Google’s Search Results Pages Anti-Competitive?
Recently a friend of mine who works with a major airline in Canada asked me to see if I could spot any problems with the website. Their organic SEO traffic had fallen dramatically, even though no major changes had been made to the site. My initial instinct was to look for Panda or Penguin related [...]
Flawed CNN US Election 2012 Facebook Insights
CNN and Facebook have partnered together to report discussions on Facebook involving the presidential and vice-presidential candidates. The variables have not been released, but they are using Facebook Insights, a simple analytics tool where you can measure the number of Likes, Shares, Virality and ultimately total Reach. Basically, CNN’s Facebook Insights is presenting how many [...]
4 Analytics Tools That Facebook Insights Should Have
About a year ago Jeff Hammerbacher left Facebook because “The best minds of my generation are thinking about how to make people click ads, that sucks.” Today it seems that those “best minds” didn’t really do a good job of increasing clickability. Much of this may be due to the superficial and simplistic Analysis tools [...]
The Google Long Tail Fail Whale
About a year ago, the power and speed of a caffeinated Google was supposed to help improve long tail search query results.
Hijacking Google Rankings Through Content Scraping and Cloaking in 2011
The Panda update has produced some good, some bad, and some downright ugly – this is a story of ugly, in the form of 1990′s era style content scraping/remashing, and old-school poor-man’s cloaking, which together have produced Google SERPs that look like they’re from a ’99 Altavista query. Let us start by saying we do [...]
Are The Best Minds of Our Generation Being Wasted On Optimizing Ad Revenue?
Following 2 years at Facebook, Jeff Hammerbacher left saying “The best minds of my generation are thinking about how to make people click ads, that sucks.” I think Mr Hammerbacher is being oversimplistic. This was probably taken out of context to “explain” the reason he is leaving Facebook, which is likely to be more complex [...]
Google Analytics: Do You Have a Segmentation Problem?
My last post raised a debate about Omniture, its complex installation, and the fact that most companies that use it are being left behind. But this blog is not about hating Omniture and praising any other tool. This blog is about Adapting. The real world of Web Marketing does not accept excuses. Either you get [...]
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