The TripleLift 2015 State of Native Advertising reported that consumers are twice as likely to say they don’t care about content that is an advertisement as long as it’s engaging. TripleLift also reported that 85% of users were visually engaged with mobile native advertisements. Consumers are getting so comfortable with native advertising that there is
On February 7th, Nectarios Economakis wrote a LinkedIn opinion piece called “Nothing is Wrong with Canadian Retail (yet)” that resonates with my recent feelings about Quebec’s retail economy and the state of e-commerce in the great white north. His article followed Target’s announcement to shut down their Canadian stores shortly after opening them – an
So many articles have been written about the definition of an influencer in the marketing world, that I sometimes can’t help but feel that the person behind the word is overlooked. In a recent post by my co-worker Chandal, she touches on the subject of industry-jargon-words being overused and misapplied, and “influencer” is on her
A strong social media presence is a great asset for any company to have, though it can take a little bit of trial and error to see exactly what works for your business. A key thing to note when developing your plan is to remember that not everything works. A presence on every site isn’t
In lieu of a recent announcement made on Google’s Webmaster blog website owners and marketers are freaking out. Blogs from here to Borneo are abuzz with what’s new in the world of mobile marketing and what to do about it. Here at AOD, we can’t ignore these types of major industry updates and at the same
I read two particularly entertaining posts about industry buzzwords, like “Social Reach,” that are used too often. I’m talking about this post that was brilliant and this one that had me laughing long after I closed the tab. I couldn’t agree more with the sentiments of these buzzword-bashing posts (particular hater-emphasis on “game-changing,” “360-degree” and
Montreal, February 3, 2015 – Cirque du Soleil recently added AOD Marketing as part of their SEO and online visibility strategy.
“This mandate requires an exciting technical strategy that we’re ready to take on. Our collaboration with Cirque du Soleil marks the beginning of a promising 2015 year,” says Augustin Vazquez-Levi, President and founder of AOD Marketing.
At the most basic level, the internet is an intricate medium that integrates people and information on a global scale. From finding out how many teeth a mosquito has (47, by the way), to being “in the know” of the latest world news, the internet is THE place to access the most random and not-so random facts.
Well we did it. We navigated through the not-so-obvious topic of native advertising yesterday at #SEMPOMtl. The event was held at Google’s Montreal office and was hosted by yours truly in addition to having a solid lineup of presenters and panelists.
To give you an idea of what you missed, let’s recap:
AOD’s Co-Founder, Augustin Vazquez-Levi kicked
AOD will be proudly co-hosting the SEMPO Canada event happening in Montreal this Thursday and focusing on uncovering what native ads mean to marketing professionals. We’re getting the discussion started early here.
In essence, native advertising is advertising that integrates itself into the format and nature of the publication it’s presented in. Ads on search engines