From the category archives:

Web Analytics

Google Analytics: Do You Have a Segmentation Problem?

by oggy on May 20, 2009

google-analytics My last post raised a debate about Omniture, its complex installation, and the fact that most companies that use it are being left behind.

But this blog is not about hating Omniture and praising any other tool. This blog is about Adapting. The real world of Web Marketing does not accept excuses. Either you get your skills working in your company or you Die. Its that simple. Here is Part 2 of “The Good The Bad and The Useless.”

GA rocks, but there is a particular report that really bugs me…

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Web Analytics Tools: The Good, the bad and the Useless. Part 1 (The Omniture Effect)

by oggy on April 22, 2009

omniture-logoOk, I’ve had it. Too many Multi-National companies that I have consulted for use Omniture. That “extremely expensive enterprise edition” of Web Analytics that only Fortune 500 companies can afford to pay for… and ironically, also afford to be held back by.

Omniture… my old friend, your old argument that I don’t quite understand your capabilities will not work. As a professional web analyst, and having consulted on some of the biggest North American websites, Oggy is calling you out on your bullshit.

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