Conversion Optimization
Every site has goals. Boosting traffic is a worthwhile focus but you have to pay attention to the sales process too!
Analytics shows you where there may be weak points in the conversion funnel, but once you know there’s a problem, what do you need to do to fix it?
Conversion optimization is about convincing as many users as possible to complete the desired action. So what’s most convincing? It starts with Ideas:
The right experience comes from the right usability. AOD usability experts have a deep understanding of usability and its core principles, yet every site and user demographic is different.
But the only way to know for sure that you are doing absolutely the best possible job is to test those ideas. Pure Science. Conversion Optimization uses Google Website Optimizer’s tools to measure small changes that can have a big impact. With A/B and multivariate testing, you can systematically try different layouts and layout combinations which empower your users to decide what they want.
There is truth in numbers. A well-executed conversion optimization campaign can teach you a lot about your site and its users, inform your target selection, and ultimately increase profits with the traffic you’ve got.
AOD helps you boost your traffic too, of course, especially in targeting users and keywords that are likely to convert best, but conversion optimization efforts cannot be overlooked.
