The goal was to transform eight of the OSP Group brands into the preferred source of plus size fashions.
OSP group encompasses eight brands and websites dedicated to plus-size clothing. Their largest web properties include Onestopplus.com and WomanWithin.com. OSP Group came to us wanting to increase its organic traffic and revenue, and recover from its homepage disappearing from Google’s index.
We were able to quickly fix the issue with the homepage by conducting a meticulous SEO audit. After our extensive review, we developed a strategy to restructure and optimize the content on WomanWithin.com, which would increase search engine crawling and indexing efficiency. Working with fashion industry influencers, we created an inbound marketing campaign that would grow their online presence.