CERTIFIED GOOGLE ANALYTICS TRAINING + SPEED CONSULTING
Learn Analytics AOD Marketing’s style and get insights from an expert about your online business!
- Measure your performance by discovering new growth opportunities
- Discover GA to its full potential by using it efficiently for your site
- Get help and relevant insights during speed consulting
- Track the Right KPIs with Web Analytics
- Collect & Analyze Audience Data
- Use Conversion Optimization to Reduce Cost Per Acquisition
- Use all the features of Google Universal Analytics
*****EXCLUSIVE****** Speed consulting with Augustin Vazquez-Levi: 2 hours of group consulting where you can ask questions about your own case
Who should attend?
Anyone doing business online or managing a digital presence with Google Analytics will benefit from that training. If you check Analytics Stats in GA at least once a month and you already know the basics, this training will help you discover new opportunities.
- Training book
- Lunch & refreshment breaks
What to bring?
- Your laptop
- Analytics Account access
This training is eligible with the 1% law for Workforce skills development. Visit the website of the Commission des partenaires du marché du travail to know more.
- Google Analytics Tracking Methodology (Universal Analytics)
- Cookies (how they work)
- GATC (single, subdomain, crossdomain)
- Ecommerce (Enhanced Ecommerce)
- Metrics, Dimensions & Segments
- Custom Metrics & Dimensions
- Tracking Virtual pageviews
- Goals & Funnels configuration
- Interface tools and design
- Audience reports
- Traffic Sources reports
- Content reports
- Campaign Tracking
- Ecommerce & Conversion reporting
- Engagement metrics, enhanced ecommerce metrics and Goals
- Intelligence events
- Real time tracking
- Advanced Segmentation
- Shortcuts and Dashboards
- Reporting tips
- Resources online
À propos du formateur
Augustin Vazquez Levi is the founder of AOD Marketing. Precursor and recognized expert web analyst, he was the first to obtain the GAAC certification (Google Analytics Authorized Consultant) for a Canadian company. With his experience and reputation, Agustin has participated and spoken at major industry events such as SMX Advanced, Search Engine Strategies, W3 Quebec, Infopresse in Montreal, Montreal SEMPO, PME Strategies, MTL+ECommerce
Cette formation est agréée par la Commission des partenaires du marché du travail aux fins de l’application de la Loi favorisant le développement et la reconnaissance des compétences de la main-d’oeuvre.