Usability and Accessibility

Advanced web analytics helps you understand what’s working and what isn’t, but usability helps you understand WHY.

Conversion optimization identifies which methods work best, but usability underlies why those methods were chosen in the first place. Usability is the ease with which users do what they hope to do on your site, how quickly they can orient themselves and make use of your services.

A satisfied user experience will determine whether users do what you want them to do, and whether they come back to do it again.

Accessibility goes hand-in-hand with usability, making sure that no matter who visits your site, they get where they need to go. This means cross-browser support, following W3C standards, and ensuring that disabled users can access your web content. Just as buildings are required to provide disabled access, government legislation now requiring equal access to disabled users on the web is well underway, with more and more cases of enforced necessary compliance. This is not something to worry about. This is fixable fairness.

When you understand the rules, implementing them just makes sense, and the costs will be outweighed by the improved productivity and greater competitive reach. AOD usability and accessibility experts are well-versed in the requirements, and can make your site’s experience fast, friendly, and fruitful for all your visitors.