MEASURE YOUR PERFORMANCE & DISCOVER GROWTH OPPORTUNITIES
Defining key performance indicators (KPIs) at the start of every campaign is critical in measuring its success. Web analytics enhance marketing efforts and keep campaigns on track by giving businesses an easy way to measure these KPIs. Our consulting services help identify important performance metrics, by implementing the right funnel, conversion, and goal-tracking reports.
Track the Right KPIs with Web Analytics
Choosing the right KPIs to track is a critical part of any marketing campaign. Our implementation of Google Analytics will help us to determine the important metrics to consider and align campaign performance with your business goals.
Collect & Analyze Audience Data
Implementing web analytics enables businesses to collect valuable data on their website’s visitors. Over time, this leads to a bettered understanding of audience interests and gives decision-makers the insights they need to better forecast market demand. Our skilled team of specialists will use tools like Google Analytics to optimize performance tracking and increase website conversions.
Use Conversion Optimization to Reduce Cost Per Acquisition
In order to maintain long-term success, businesses need to closely manage their marketing costs. Our web analytics specialists know the importance of optimizing your web conversions, and the impact it can have on your bottom-line. We’ll help determine your actual cost per acquisition and build a strategy designed to optimize your marketing efforts, increase ROI, and decrease your CPA.
Benefit from Upgrading to Google Universal Analytics
If you’re a current Google Analytics user, upgrading to Universal Analytics is integral to better performance tracking. The new implementation will give your business access to new capabilities like cross device tracking, custom dimensions and upgraded metrics that improve the quality of its insights.